# Focus on prospects who are ready to buy

Syft's AI scores every visitor for ICP fit and buying intent in real time — combining firmographics, technographics, and first-party behavioral signals so your team never wastes time on unqualified leads.

## Why lead qualification is broken

### Non-ICP leads clog your funnel
Without real-time scoring, SDRs waste hours researching and reaching out to prospects that will never buy.

### Manual research kills speed-to-lead
By the time you've Googled a prospect's company and verified fit, they've moved on to a competitor.

### MQLs don't reflect real intent
Form fills and content downloads don't tell you if someone is actively evaluating solutions.

## AI-powered qualification in real time

### Real-time ICP detection
AI evaluates firmographic and technographic fit the moment a visitor is identified.

### Behavioral intent scoring
Track page visits, time on site, return frequency, and content engagement patterns.

### Persona fit matching
Match visitors to your ideal buyer personas based on title, seniority, and department.

### Custom scoring rules
Define your own ICP criteria and weight signals to match your unique go-to-market motion.

### Buyer journey tracking
See where each prospect is in their buying journey — awareness, consideration, or decision.

### Surge detection
Get alerted when multiple stakeholders from the same account show buying signals simultaneously.

## Score ICP fit with AI, not guesswork
Syft's AI combines firmographics (industry, headcount, revenue), technographics (tech stack signals), and your custom criteria to score every visitor against your ICP — automatically.
- **Firmographic scoring** — industry, company size, revenue, and geography
- **Technographic signals** — detect tools and platforms prospects already use
- **LLM-powered classification** — AI analyzes company descriptions for nuanced fit

## Track intent from every touchpoint
First-party behavioral data is the most reliable intent signal. Syft tracks engagement across your marketing site, docs, product pages, and LinkedIn to build a complete picture of buying intent.
- **Cross-site tracking** — marketing site, docs, blog, and product in one view
- **Page-level intent** — pricing and comparison page visits weighted higher
- **LinkedIn engagement** — likes, ad clicks, and DMs feed into the intent score.

> “Syft isn't just a visibility tool. It's a decision tool. It shows us what to do, who to focus on, and when to act.”  
> Marianne Jarvis  
> Marketing Lead, Rill Data

## Start capturing high-intent leads in minutes